One of the most popular languages used for creating, retrieving, updating and deleting data from a database is SQL. In smaller companies, it’s usually the engineering team’s responsibility to retrieve the data – or the business analysts if you have them.īut what if you didn’t need to rely on other people? It’s an extremely useful skill to be able to interact directly with a database yourself and retrieve the data you need, whenever you want to. If you want a bit of data, you need to make a formal request and you might get it a few days later. In larger corporates, there are entire teams set up specifically to deal with and manage your data. Typically, as product managers we’re comfortable using 3rd party tools such as Google Analytics, MixPanel or KISS metrics to get our own data, but when it comes to interacting with databases directly, we often rely on other people to get the data we need before meeting with stakeholders or putting together decks for a herd of HIPPOS. But ultimately, a potent blend of opinion, persuasion and data will ensure you win the day. Without the data, the meeting would inevitably have been a long and arduous slog of opinion-based drivel, ending with the either the loudest person or the highest paid person (HIPPO)’s winning the day.Īm I saying opinions don’t count? No. The people in the meeting room shift around in their seats, twiddle their pens and look at their own notes grasping at any last straws that might salvage their arguments. Those short, awkward seconds of silence after a killer piece of data is presented in a meeting is almost as satisfying as the utterly dismayed looks on people’s faces which typically follows. But it’s wonderful.ĭata to product managers is like ammunition to an assassin nothing gives us more pleasure than gently annihilating a loud, forceful stakeholder with an incisive bullet of data which obliterates their stance in a few seconds. It’s painful, it’s brutal and it’s a little sadistic.
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